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Online Recruitment: 6 Tips To Hiring Your Team In Record TimeBy Sital Ruparelia Are you advertising your vacancies online? According to statistics published by the Interactive Advertising Bureau (the trade association for internet marketing industry), searching for jobs is the fastest growing activity on the internet - and the fifth most popular search after travel and holidays. Online advertising offers your business a fast and efficient way to recruit - you can post an advert right now and have applications coming through within minutes. Compared to using recruitment agencies, it also offers a much cheaper way to hire (online adverts range from £100 - £200 for 28 days). But there are also websites offering free advertising such as UK Recruiter Reed (reed.co.uk). But there are some key points to observe in order to ensure you get the best out of online advertising: 1. Select The Right Job Site For Your Business/Market Whether its a broad horizontal site that advertises jobs across all sectors (e.g. Monster, Total Jobs, Seek) or a specialist vertical site focussed on particular industries - or indeed both. Do your research and choose the right site for you. 2. Always Quote A Salary Range Avoid writing lines like 'competitive salary' Most people will search jobs by salary range, so if your vacancy does not have a salary, their search wont pick it up. 3. Be Very Clear To ensure you avoid CVs from irrelevant candidates, be very clear about the 3 to 4 key skills or areas of expertise you are looking for. 4. No Agencies Please It is typical practice for recruitment agencies to ad chase as part of their marketing. So, unless you want to be deluged with a series of calls from recruitment consultants offering their services, I suggest you write clearly and boldly 'No agencies please' at the bottom of the advert. 5. Dare To Be Different Look at the adverts from a candidates point of view and think about how you can make yours stand out from the hundreds of others. You need to do more than just quote salary and regular benefits. Can you promote career prospects, flexible work patterns, your unique culture or other perks of the job to make it stand out? 6. Keep Testing & Learning The beauty of online advertising is that you can change or edit adverts as and when you like. So keep testing different jobs sites and different ways of advertising. With ever-growing numbers of people searching for jobs on the internet, online recruitment looks set to become more and more important. So the quicker your business embraces online recruitment, the quicker you will learn how to make best use of it and so support your efforts in finding the best people in record time! © 2006 Authentic Resourcing All Rights Reserved About the Author: ABOUT THE AUTHOR: Sital Ruparelia, the 'Recruitments & Retention Specialist' works with small businesses that struggle with recruitment and retention issues and helps them implement strategies proven to Find and Keep the Right People consistently. Sital writes a FREE newsletter twice a month with tips on how to Find And Keep The Right People. To sign up now, visit http://www.authenticresourcing.com keywords: Career | Careers | Jobs
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